Several organizations are throwing up (their arms) in wild fear of their job sectors going the way of the dodo.

For instance, unless you've been living in a cave for the last few months, you probably already know about the new federal program which will block around 80% of telemarketing calls for those who sign up on the free national Do Not Call list.

The Direct Marketing Association (DMA) is livid. They cry that their revenues will plummet... and -- surprise! -- they plan to sue the government.

In the previous entry, I mentioned the hard-sell tactics that my gym uses when trying to strong arm potential members into becoming paying members.

I'd like to suggest that my gym -- and many other "non-online" entities -- could greatly benefit by replacing traditional (and often annoying) selling techniques with affiliate programs.

Ads on buses, ads in school gyms, ads on urinals nowadays, for goodness sakes. Isn't all the marketing and advertising a bit much sometimes?

Yes. But yesterday, I was nonetheless thinking of missed cross-promotional opportunities. See what an MBA does?!