BLADAM - Topic - marketing and advertising

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DISCLAIMER: This is my personal blog. The blatherings here aren't (necessarily) the views of the current company I work for, companies I've previously blessed with my presence, my loving parents, the Illuminati, or anyone other than me, me, me!

Questioning desires and assumptions about music

Yes, it's been a while since I've posted, and no, I won't apologize. I've been busy... not (just) picking my nose, but picking things to write about.

Additionally, dear reader, I've been spending much of the last few weeks delving even deeper into online music services, evaluating my own music habits and interests, and planning a rather major undertaking of a site about online music services. Yes, you heard it here first

.

Much of this has come about during the seemingly mundane process of ripping my 350+ CDs to digital files on my computer. Allow me to explain...

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- Blathered by Adam on Tuesday, January 13, 2004 at 19:27 Permalink
- Filed under arts and entertainment • geekery • marketing and advertising
- Commented on by no one yet. Bummer. Check out the full entry page to leave a comment or trackback!

On selfishness, obsolescence, and jubilant consumers

Several organizations are throwing up (their arms) in wild fear of their job sectors going the way of the dodo.

For instance, unless you've been living in a cave for the last few months, you probably already know about the new federal program which will block around 80% of telemarketing calls for those who sign up on the free national Do Not Call list.

The Direct Marketing Association (DMA) is livid. They cry that their revenues will plummet... and -- surprise! -- they plan to sue the government.

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- Blathered by Adam on Tuesday, July 1, 2003 at 17:28 Permalink
- Filed under business and consumers • marketing and advertising • society • workplace
- Commented on by no one yet. Bummer. Check out the full entry page to leave a comment or trackback!

Affiliate programs… offline? Yes!

In the previous entry, I mentioned the hard-sell tactics that my gym uses when trying to strong arm potential members into becoming paying members.

I'd like to suggest that my gym -- and many other "non-online" entities -- could greatly benefit by replacing traditional (and often annoying) selling techniques with affiliate programs.

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- Blathered by Adam on Monday, June 9, 2003 at 5:46 Permalink
- Filed under business and consumers • marketing and advertising
- Commented on by no one yet. Bummer. Check out the full entry page to leave a comment or trackback!

We’re already bombarded by too much marketing, right? But…

Ads on buses, ads in school gyms, ads on urinals nowadays, for goodness sakes. Isn't all the marketing and advertising a bit much sometimes?

Yes. But yesterday, I was nonetheless thinking of missed cross-promotional opportunities. See what an MBA does?!

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- Blathered by Adam on Monday, June 9, 2003 at 5:03 Permalink
- Filed under business and consumers • marketing and advertising
- Commented on by no one yet. Bummer. Check out the full entry page to leave a comment or trackback!

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The magic number for the moment is 27. Neato.

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