No ands, ifs, or butts—this titilating title and content isn’t just a naked attempt to get a leg up on my subscriber numbers.

I normally keep this sort of thing close to my chest, but when Vanessa Fox invited me to bare all my reasons for blogging, I felt bound to oblige.

Ironically, just the day before, I was asking myself the very same thing (no, not why didn’t I pick a more sexy blog name… okay, that too!… but primarily, why DO I blog?).  Seriously.

And what I came up with at that time was this very-honest list:
1. I don’t know.
2. I don’t know.
3. I don’t know.
4. I don’t know.
5. Honestly, I don’t really know.

That, of course, may go a long way towards explaining why I seem to average about a whopping post or two a month nowadays :-(.

But, to avoid disappointing Vanessa and all 42 of you others who read my blog, I did some more soul searching and came up with a decidedly more interesting list of reasons why I blog, or at least why I think I do.

Please forgive the unsexy title.  I know it would have been far more Diggable if I had titled it “Top 10 Reasons Why Your Opinion Blog Needs Comments.”

Anyway… I can sometimes enjoy link blogs ("101 uses for a paper mache African swallow.  No, European!") without comments.  Or info-blogs (new product released, site will be down next Tuesday, check out these new features).

But blogs in which the author is mostly discussing his or her opinions about stuff, or blogs that cover controversial stuff (news stories, culture, etc.)… damn, those better have comments enabled, or they won’t get my eyeballs for long.

For instance, I’m looking at you, BoingBoing.  Aside from the fact that I have (somewhat) of a life that precludes reading a bazillion entries a day that are talking at me, not with me… when it’s uber-oh-so-important-or-popular sites, I’ll be bound to find the same links in my friends’ blogs anyway.

Yes, I know, comment and trackback spammers are a bitch.  I hope their nether-regions suffer from this and/or they are forced to be locked in a closet with Vanna White night after night after night after night.  But with good software, good plugins (YAY, Akismet!), and a little elbow grease, these cretins are substantially less of a problem.

Hear ye, hear ye!  From now on, the use of the following phrases is to be discouraged, if not downright forbidden:

• Attention metadata.  Attention anything for that matter, unless it’s used in a non-technical phrase such as “Put down the crackberry and pay attention to the real world for a sec, dammit!”
• Web 3.0.  Web 4.0.  Web anything.0, for crying out loud.  See my comments on Web 2.0 and Web 4.0 for more information on this ridiculous fad.  Note:  Web 2.d’oh! is okay.  For now.
• Relationship economy.  I just saw this one today.  Grrr!  Note:  Okay if used to refer jokingly to prostitution.  For now.

I’m sure there are others, but I’m getting nauseous just mulling over the above trite phrases.  And yes, I realize that it’s a sadly losing battle to do away with Web 2.0.

So… what empty, cliched, uber-annoying geek-phrases drive you nuts?

Lots of us love music and we love to share it; I think that’s even more powerful than simply “grab lots of music for free”—it’s the sharing that excites us, motivates us.  Music is a shared experience!

Why, then, hasn’t anyone made it easy to share music snippets legally from a simple iframe, a simple widget that someone can cut and paste or even drag and drop into their blog?

Let me give an example of how painful it is to share (within, IMHO, fair use) a music snippet:
1) Identify song you want to share with others.  Determine that it’s DRM’d.  Ack!
2) Remove DRM (yes, I know this may technically be illegal, but frankly I don’t give a damn.  Call it civil disobedience)
3) Use software to grab a relevant thirty second snippet and save it as an mp3.  Make sure tags are still embedded.
4) Upload to server.
5) Before all of this, download and install a good flash player so others can listen to your snippet whether on a Mac or PC.
6) Embed the appropriate code into your blog entry.

Check out this entry on the emotional wallop of strings for an example of the result. 

I think it took me at least 20 minutes just to prepare, upload, and post this one clip.  Does that sound very conducive to sharing to you?!

So you know what massively puzzles me?  Why on earth hasn’t any major player (Amazon, Rhapsody, Napster, Apple, etc.) made this process easier… not only facilitating the discovery and sharing of music by the increasingly powerful blogosphere, but increasing subscriptions and download sales?!  Let me explain how I envision this working…

Okay, I admit it.  I missed the boat and jealously hollered that naming anything Web 2.0 is a bunch of crap.  So more recently I thought, hey, that’s no problem, I’ll just glom onto Web 3.0, the semantic Web.  I mean, look, I have lots of nice Jewish programmer friends, so who am I to be anti-semantic?!

But dammit, then I discovered that Nicholas Carr has already laid claim to Web 3.0!  The bastard!

Never fear, dear BLADAM readers… I have the solution!  I am hereby claiming as my own Web 4.0… with t-shirts and stickers, special edges, an expensive conference, and a network of blogs.

Yes, yes, I hear your skepticism already:  So, Adam-you-total-killjoy-smartass, pray tell us… what exactly is Web 4.0?  Well, I thought you’d never ask!  Allow me to explain this scintillating new Web with crystal clarity.

Lots of folks have noticed that five very cool new features debuted today in Gmail:
1) Enhanced UI, with Reply and other handy features placed at the top of conversations.
2) Notification when new messages have been made in the conversation since you started drafting your reply.
3) Forward an entire conversation (all messages).
4) Send chat messages to your friends using Gmail chat or GTalk even when they’re offline (the messages’ll be held for them).
5) Get Gmail on your mobile phone with a rich app (not just slow Web pages).

[Read more about these new gmail features]

But what I have to share with you is even more deliciously glorious… especially for those of you who are on lots of mailing lists or who have boring (albeit perhaps well-meaning) friends who just won’t shut up.

Okay, BLADAM friends, apologies for two rants in a row (in a sadly otherwise dry AdamBloggingSeason), but… why does T-mobile—an international company—charge so much for international calling, roaming, and texting?

And Cingular—the only other American mobile phone company I know of that supports international roaming—has rates that are even worse, from what I gather.

Anyway, on T-Mobile, the rates for me to call from the U.S. overseas are more than triple what I’d pay via a discount calling card or even AT&T Callvantage.  Calling from overseas to *anywhere* ranges from about $1 to $4 a minute for incoming OR outgoing calls.

But what *really* gets my hide is T-Mobile’s charge for text messages sent to and from my friends in Europe.  15 cents each for me to send a handful of text characters, and 35 cents each to receive the same.  What the heck?!  I know, I know, this voluminous amount of data has to potentially pass through companies that aren’t T-Mobile, but still!  And no, T-Mobile’s varied texting-bundle plans do *not* include international SMSes.

I’ve played with various SMS options online, but haven’t found any to be reliable for either sending or receiving text messages internationally.  Oh lazyweb, anyone know of good options? (other than calling up T-Mobile and telling them they’re provincial jerks for their usurious rates, which, I admit, doesn’t exactly qualify as a good option)

What if you could build a better world, from the ground up?  What if you could even start “yourself” over… You.v2 or even New You; a different hairstyle, thinner, maybe even a different race or gender?  What if you could escape the hellish aspects of our world whenever and for however long you liked?  Glamorous, confident, rich, powerful, whimsical, witty YOU.  What if you could, indeed, have yourself a Second Life?

You can.  Via the amazingly powerful and immersive Second Life world online, you can build or even just experience your own 3D world… with thousands of other people from around the world in real time.  Music, art, religion, geekery (of course!), and (duh!) sex.  It’s all there, and discovering—even participating in it—is practically as easy as pointing and clicking.  When I first tried out Second Life ("SL") years ago after meeting one of the founders of Linden Labs (Second Life’s creator), I was floored by the fluidity of the experience, just how easy it was to join, get around, meet people, and actually have interesting and entertaining conversations.

But after exploring SL for about ten hours over a long weekend, I grew wary… and have infrequently returned.  I’ve thought quite a bit about SL since then, and have been reluctant to voice my thoughts; as a geek who has indeed made some true friends (and, yes, even met stunningly brilliant and beautiful members of the opposite sex) via online interactions even back in the 80s, I worried that I’d seem hypocritical discussing my dismissal of SL.  However, an essay today by Ted—”Second Life? How ‘bout getting a First Life”—has prompted me to blather on a bit about my thoughts on virtual reality.

I’ve spent much of this weekend dealing with my blogfeeds.  I have well over 200 (haven’t bothered to count ‘em exactly), and I’m tens of thousands of posts behind.  Some feeds I’ve just had to (often regretfully) unsubscribe from, others I’ve “reset to zero” (admittedly just masking a larger problem), but—most interestingly to me—I’ve become more acutely aware that some blogs have a thriving community and others do not.

Some examples of blogs I perceive to have strong communities:

• Apophenia
• Google Blogoscoped
• Aaron Swartz’ “Raw Thought”

What indicates a strong community on a blog? (I’m not counting “meta” sites like Digg, Slashdot, MeFi, etc., by the way)

• Entries tend to have many comments.
• Commenters tend to stick around over time (there aren’t just a lot of one-off commenters on individual entries).
• Commenters aren’t just “talking” to the blogger, but also to each other.

It’s been a while since I’ve posted here, and—as always—I have so much to say.  I’ll use my recent and upcoming schedule as a crutch for providing some musings and commentary

Last week:

- Monday:  Special Google Event and Hakone Gardens private party.
Early in the day I got to test my Event Planning mettle.  It all came out okay!  No one was electrocuted.  No one went hungry.  No one fell or was thrown off of large balconies.  Reviews were good, and I wasn’t fired.  In the evening, I joined a friendly group of geeks at a private party at the beautiful Hakone Gardens in Saratoga, California.  Free sushi!  Company presentations in the blissfully short form of one haiku each!  Plus prizes, a Futurist presentation, and much more.

- Tuesday:  The Fifth Annual Google Dance and included “Meet the Engineers” event
I was responsible for planning this year’s Meet the Engineers event upstairs during the Google Dance, enabling lots of Webmaster’y-type folks and Googlers to chat informally about largely search-focused ideas, questions, and more.  Overall, it seemed to go pretty well, though I certainly got some good feedback to improve the event for next year (feel free to add more feedback in the comments below if you’d like!) And in the general party there were battling robots, lots of cheese, wacky green-screen dancing karaoke, demo’ing and dunking Googlers, and lots and lots (thousands!) of geeks in various stages of buzzed revelry

- Wednesday:  Search Engine Strategies Conference (continued from Tuesday) and yet more geek parties
The Search Engine Strategies conference in San Jose, California is one of the largest events of its kind… four solid days of learning ‘n’ camraderie in the Web Marketing / Search Engine Optimization space, with four evenings of networking, drinking, and playful debauchery.  My colleagues sumo wrestling!  Geeks Gone Wild on the dance floor!  And, on a serious but equally important note, it was a great chance for me to meet some fascinating heavyweights in the industry and for me to do my best representing Google… answering questions, gathering thoughtful bits of feedback, and happily putting names with faces ("Ah, you’re THAT blogger...").

- Thursday:  My first speaking engagement on behalf of Google!
My boss, Matt Cutts, is one of the most articulate and likeable fellows in the search engine realm.  When he speaks, people listen!  When I speak… well, I really hadn’t ever publicly spoken on behalf of Google before, so as you can imagine, I was a bit apprehensive and also quite excited.  Making matters even more interesting was the fact that all of my fellow panelists (from Yahoo, MSN, and Ask) came prepared with Powerpoint presentations and I came prepared with… nothing.  Well, that’s not exactly true.  I had spent quite a bit of time thinking about the subject at hand (how Google looks at links on the Web) and was pretty confident about my ability to answer questions… but I certainly hadn’t thought of making an opening statement.  It was a “Q&A” session, after all!

Well, luckily, during the few minutes of the others’ presentations, I managed to quickly shuffle a reasonably organized selection of thoughts into my head and then out of my mouth in a basically impromptu four minute speech.  I even squeezed in a bit of geek humor, specifically a reference to Douglas Adams’ “Hitchhiker’s Guide to the Galaxy” book… which was, to my pleasure and relief, pretty well-received (yay, fellow geeks with good taste in literature!).  I was asked some great questions and had answers for all but one of them, for which I admitted “I don’t know.”

Overall, it was an enjoyable and worthwhile experience, and I look forward to speaking at another industry event.