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DISCLAIMER: This is my personal blog. The blatherings here aren't (necessarily) the views of the current company I work for, companies I've previously blessed with my presence, my loving parents, the Illuminati, or anyone other than me, me, me!

Best Buy has Worst Survey (and more)


I swear, don't companies bother actually putting ANY of their stuff through QA? Or even CSF (Common Sense Filters)?

I recently bought something at Best Buy locally (darnit, I needed the item immediately, or I would have amazon.com'd it), and while that immediate experience was generally decent, the followup has been so bad it's laughable.The checkout process was actually delightful, in whole part due to the cashier being swooningly charming and funny. I'm used to a surly and/or robotic attitude, whereas had this woman been a waitress, I'd have given her a 30% tip. And as I've done in the past with other servicemen and women, I had planned on writing a quick note to Corporate praising an employee... but weirdly this person didn't have a nametag. That's strike number one: service folks in nearly any industry (credit card, restaurant, hotel, etc.), IMHO, should always introduce themselves by their first and/or full name or wear a name tag to foster accountability. (consumers should also, ideally, take 5 minutes a week to write or call in notes of praise for sterling bus drivers, waiters, nurses, etc... since these folks typically only get COMPLAINTS in this context, but I digress).

* * *

On my receipt, there was a huge portion dedicated to bribing me to take an online survey. Here's what I noticed:
  1. It included a Web site but not a phone number. That's likely a barrier for many folks (not everyone likes filling out surveys on the Web... heck, not EVERYONE, believe it or not, even has Web access... even folks shopping at Best Buy).
  2. Best Buy follows in the footsteps of other lamebrained companies by procuring a separate domain (not just a subdomain) for a help/survey site. I admit that this might be a smidgen more customer-friendly, but it is, IMHO, a really bad practice overall (what next... bestbuyreturns.com? bestbuysaleitems.com?) Among other things, the proliferation of extra domains per company makes it more difficult to tell which domains are legit (and makes it easier for phishers to ply their viruses and spyware and such).
  3. It includes three "groups" of numbers that I have to add in, Group A, Group B, and Group C. Maybe I'm really missing something, but how hard would it have been for them to have algorithmically created a simple hash of sorts like "plays43deck" or "spicy19book" etc. That's a LOT more user friendly than asking a survey taker to input three separate sets of 4-7 digit numbers!

* * *
When I made it to the survey site, I had a choice of selecting one of four cute colored blocks:
- Purchased an item
- Purchased an item AND visited the customer service desk
- Visited customer service desk
- None of the above, just shopped

Aside from the minor possibility that it's too easy for someone to quickly see "visited customer service desk" and click that without viewing the other options, I have no major gripes about this opener.

* * *

But on one of the (too) many pages of this survey, I'm asked:
"If you visited the Customer Service & Returns counter, please rate your satisfaction with this experience:" [satisfied, very satisfied, etc.]

Well, as I noted in the very first screen, I only "purchased an item" so I left this section blank (there was no option for "n/a")

Of course -- you guessed it -- the system complained that I hadn't answered the customer service & returns counter questions and insisted I did so before continuing. So I'm putting "extremely dissatisfied" for all of those questions, just out of spite.

* * *

In fairness, Best Buy did a few things right:
1) They're conducting a customer service survey.
2) They're offering a (ridiculously small but still something) prize to a random lucky sap who takes the survey.
3) They have a free-form box at the end for letting us write comments. A perfect place for me to leave them the URL to this blog entry :D

* * *

So why am I so annoyed by what's seemingly such an minor issue? Because, as someone who has worked in customer service before, I'm sick of customer service being often treated like a money sinkhole, something to be "dealt with," a grudging necessity. Customer service is the lifeblood of a company, and deserves to be addressed front and center... on at least equal footing with Product, Development, R&D, Engineering, etc. And, along those lines, customer service surveys should not be an oft-untested afterthought, dangit. Too often, it's clear that few if any folks have reviewed the questions being asked... the surveys are too long, too unfocused, and feature too many ambiguous questions or questions for which the answers will not and cannot drive smart policy decisions.

In other words, I'm sick of customer service being second fiddle. It's time for companies, large and small, to realize that they need to structurally and financially plan for top notch customer service needs from the get-go, not the day after a crisis or the day before a major roll-out.

Whew. Thanks. Now I feel better smile
 

- Blathered by Adam on Tuesday, December 6, 2005 at 22:13 [ Permalink | Trackback ]
- Filed under Business and consumersBusiness cheers and jeers
- Commented on by 19 folks so far. Scroll down and see for yourself (and join in the conversation!)


Let me tell you a litte about that survey they say you can win a $500 gift card thats a bunch of bull, they say they will draw 100 every quarter you are lucky if they even draw ( how do i know i was an employee key word was best buy is a joke)

- Posted on Friday, December 9, 2005 at 2:39 [ Permalink to this comment ]

Hey, right on. Customer service by definition is to do as little as you can to secure the sale. If a hand shake and a smile is enough, well that’s what the customer gets, not much more. It’s to bad they have no clue about customer experience management.  You would think Best Buy would by now get the point and the point is that ignoring customers doesn’t work. Their customer retention rates are really diving. In a highly competitive market, electronics, you can’t be chasing customers away. This isn’t just unique to Best buy however. This is a Big company (smaller ones too)issue caused by inflated sales targets and mid to upper management who never step on the sales floor to see what’s really going on. Sure appreciate your perspective on Customer Service.

- Posted on Friday, December 9, 2005 at 12:07 [ Permalink to this comment ]

It’s sad when you google for a Best Buy customer service survey.  I just had the worst experience I’ve had in my many years of shopping.  I work for a large corporation and must say I am extremely proud of our customer service skills.  Obviuosly it is a matter of importance and apparently it’s not important to Best Buy.

- Posted on Sunday, September 24, 2006 at 16:43 [ Permalink to this comment ]

To respond to the comment about the $500 gift card…It does exist. I have a friend that won and several others that knew people that did. Best Buy is a wonderful company. I guess it just depends on the experience that you have.

- Posted on Friday, September 29, 2006 at 2:14 [ Permalink to this comment ]

Hello there,
I’d just like to say something, I agree that Customer Service generally takes a back seat compared to other functions of a company which I suppose is a bit of a shame isn’t it. But, as far as I’m concerned the intention of Best Buys was good, was just the executiont that needed some help

- Posted on Wednesday, October 18, 2006 at 14:00 [ Permalink to this comment ]

To the idiot who made this id just like to say yur an ass and you have no idea what your talking about. First off you cant please everyone. Theres no store out there that can come close to what best buy does. Where the number one electronics dealer in the usa. Go ahead shop somewhere else. Your the kinda customer that every retailer hates. You go into a store just to find mistakes and jump down there throats. The reason we do the survey is to please customers and be better at what we do. We do issue gift cards to the winners and i know for a fact because many customers have come into the store to tell me about it. Im sorry you didnt like the optional survey lol. Oh and another thing if yur going to bash customer service heres a hint NEVER come into the store yelling or demanding things because i promise it will get you nothing but the anwser no. If yur nice then i promise yull here the answer yes alot more often. well if you have anything to say email me at (JavaScript must be enabled to view this email address)

- Posted on Friday, March 16, 2007 at 0:08 [ Permalink to this comment ]

As per the policy you can return goods at any best buy store. We have two best buys within 7 miles radius. We purchased an adopter at Bolingbrook store. It didn’t fit my laptop so I try to return it to Naperville store since I happened to be in the vicinity. This rude guy with Turban at Naperville Best Buy asked 10 stupid questions before he finally agreed to take it as if it his mama’s store. Not to speak about his arrogant look. One of the questions was “Did Bolingbrook store told you to return it here?” What a jerk? Best Buy is not best place anymore. Very rude and arrogant people in the store.

- Posted on Monday, September 17, 2007 at 12:39 [ Permalink to this comment ]

I bought a Samsung High Deff TV and the next day they lowered the price.  No problem, they credited my account for the difference.  However, the way they did it, it looked as though I returned the TV and bought another.  I received a letter asking me to fill out a survey and they would send me a $10 gift card.  I followed their instructions for the unique domain, but it lead nowhere.

Ironic: I loved the original transaction, was pleased with the way they credited the difference, but now I am annoyed with the bogus survey.  Yesterday I went to Office Depot to purchase a scanner and some other items instead of going to Best Buy.

- Posted on Monday, October 8, 2007 at 17:24 [ Permalink to this comment ]

I had a great expierence @ Wesley Chapel Best Buy Thanks to an employee named Joel. He wotks in the computer section. I went to 2 stores talked to 6 or 7 employees,he was the only 1 who had knowledge of the product I was looking 4. Had it noi been for this uondetful, intellegent,friendly & not to bad to look @ either, I would have purchased elsewhere.But the survey, well I was less than satisfied. It did’nt really ask me abouy my shopping exp. before the survey mysteryiously dissappeared. But the phone started ringing off the hook from the affiliates. Just say no even if you do want to start a buisness.

- Posted on Saturday, February 23, 2008 at 6:52 [ Permalink to this comment ]

Buyers not depends on surveys for purchasing any item.
It requires use of the thing, quality and experience with the particular thing that he is always going to buy.
If market tells Pepsi is a good brand than Coke, Than what happens?
Market surveys only helps when there is a new product launch but it will not produce 100% results.

- Posted on Tuesday, February 26, 2008 at 7:41 [ Permalink to this comment ]

Actually, I have a comment about the screen you talk about above (did you buy, visit customer service, etc.) It listed “just shopping” as an option, yet, if you just shopped, you won’t have a receipt on which to find the many codes that need to be entered before you even get to that screen. Current one does the same thing. The interesting thing about this is that if you chose to buy elsewhere because you got crummy service, you don’t get to participate because you have no receipt.

- Posted on Tuesday, March 11, 2008 at 18:10 [ Permalink to this comment ]

I work for Best Buy. (Please don’t think I’m like that other person who commented who works at Best Buy, we’re not all ignorant and rude) I work specifically at the Customer Service Desk.  It’s an extremely difficult job, but I very much enjoy trying to find every possible way to solve the customer’s problem ... so long as they aren’t being unreasonable.  Some people just cannot be satisfied no matter how far you bend over backwards to please them.  And while I can’t say much for the company’s policies on how they handle their customer service survey, I guess that I’d just like to point out to some of the people who have responded to this that one bad experience is not always (or hardly ever) an accurate representation of that store, or that company’s values as a whole.  I guarantee that if you had an issue and you came to my counter, I’d do everything within my power to help you out without giving you any lip or attitude.  As unfortunate as it is, sometimes the bad attitudes and indifference that you get from the employee is a product of being under-appreciated.  My store used to be fueled by the employees and their service to the customer, but more recently the management has shifted the focus to be more “numbers-oriented” and it seems like everything is suffering more because of it.

I’m one who has the mindset that if you take care of your customer the numbers will fall into place, but if you focus on numbers everything will fall apart.  I didn’t realize, but it seems that people with that mentality are a very small minority.

- Posted on Wednesday, March 26, 2008 at 19:44 [ Permalink to this comment ]

Hey everyone, I appreciate you sharing your experiences and feedback.  And Ashley, I especially admire your thoughtfulness… both in your comment, and (from what I can tell) in your day-to-day work with customers.  *All* stores need more of you grin

- Posted on Wednesday, March 26, 2008 at 19:51 [ Permalink to this comment ]

The reason you can’t enter a survey without a receipt is that stores are graded on their survey numbers. There will always be someone trying to improve their results and it is just too easy if all you needed to do was fill out a few surveys a day.  Rest assured that negative comments, especially with names in tow, are well researched with resolution in mind.

As far as the gift card- I’ve personally seen three winners in the past four years one in my last town back when it was $500 and two in my current area which are $5000.  The drawings are once a quarter and are for your region (of which I apologize- I cannot remember how many regions are listed- I believe five). 

On an exiting note… to the person who thinks a google of “Best Buy Customer Service” is a joke- try to find a company where it isn’t being complained about on the web. People just rave about Sears and Walmart customer service!

- Posted on Saturday, June 28, 2008 at 9:40 [ Permalink to this comment ]

I little bit agree with above comment, as i found in serveys, people did not wanted to be a part of servey, they just look at brand, and choose the service provider, which is very much painful for new comers in industry.

- Posted on Wednesday, July 16, 2008 at 2:31 [ Permalink to this comment ]

Wow, I’ve been to most bestbuy stores in the bay area and i have never been satisfied with the customer service. Is like you in a car dealership.
You will find many employees at computer department, they are just lined up with fake smiles. You will never see anyone around the car accesseries department. I was in a bestbuy, one in SF masonic st, went to the customer service and asked for someone to help me out buying speakers for my car. They said, someone is on the way there but i waited almost half an hour. I don’t really complain about customer service because i know how it is to be dealing with customers and i work at customer service. Im a pieceful man, but some how i always end up not buying at bestbuy stores. Honestly, this is the truth

- Posted on Tuesday, September 2, 2008 at 4:47 [ Permalink to this comment ]

Forgot one thing, When i waited for half an hour at that store ” no1 showed up though

- Posted on Tuesday, September 2, 2008 at 5:02 [ Permalink to this comment ]

Oscar, It is a shame that you’ve had to experience that.  It seems that Best Buy was once on the up and up, but since working there I’ve come to the conclusion that I don’t believe they will last very long.  Undoubtedly I’m biased, but their customer service (like most customer service in general) seems lacking on a nationwide scale and the way that their employees are allowed to be treated is laughable. 

Needless to say, I have found more gainful employment elsewhere ... and promptly sold my stock in the company. -.-

- Posted on Tuesday, September 2, 2008 at 8:23 [ Permalink to this comment ]

Some of these comments and especially the original blog are so petty that it’s just laughable. So you say the problem is that the customer survey which you voluntarily filled out and which was made by the compnay to satisfy your (again, petty) concerns was somewhat sloppy so you will never shop there again? Give me a f-ing break, waaaayy too over-sensitive.

- Posted on Monday, June 22, 2009 at 16:19 [ Permalink to this comment ]

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