BLADAM 2.0[?]: Life, Liberty, Love and Stuff
DISCLAIMER: This is my personal blog. The blatherings here aren't (necessarily) the views of the current company I work for, companies I've previously blessed with my presence, my loving parents, the Illuminati, or anyone other than me, me, me!

Got business aspirations?  Neuter your blog or suffer the consequences.


What would you think if you saw a blog from Bill Gates or Carly Fiorina or Sergey Brin or even your boss with musings about their personal life... fears, hopes, dreams, quirky friendships, frustrations, and so on?

You'd gawk, of course. And then you would -- along with, perhaps, the press -- freak out. "Wow, what a weirdo. Why's [such and such powerful person] writing about their personal life?"

Real (serious) businessmen and businesswomen, after all, admit no vulnerabilities. They're not even really human, except in limited, PR-approved ways. Indeed, it's okay for angsty teens or coding geeks or others to ramble about life, love, liberty and other personal stuff, but whoa unto the current or future business leader who dares tread into the realm of personal disclosure online.And thus we come to my conundrum and a challenge no doubt faced by any blogger with a brain and management aspirations.

I'm hardly a business powerhouse yet; no big backroom deals in my calendar, no CEO positions being offered to me lately. But the time will come. And then, written for all to see, will be snippets of my vulnerable musings. One negotiates, ideally, from a position of strength. Expressions of inadequacy -- even temporary -- are not the sort of thing one wants his rivals or potential partners or, God forbid, underlings to see.

Revealing myself as human, therefore, is clearly one of those things that perhaps I shouldn't have done in a public, Googleable way.

After all, my blog has already apparently been a deciding factor in being turned down from one prestigious job. And who knows how many other jobs or relationships my openness has cost me?

* * *

Of course, there are exceptions. Note the blog of Bob Parsons, founder and CEO of the extremely popular domain registrar "Go Daddy." He unreservedly talks about Vietnam, Janet Jackson's breasts and censorship issues, and, yes, his company and its mission.

But I can't think of any other high-powered exec bloggers, and certainly not in non-tech industries. The day I see personal bloggy musings from a senior manager of Coca Cola or Amtrak or Disney... well, I won't eat my words (there are far too many!), but I'll be extremely shocked.

* * *

So, um, what to do. I like pouring out my heart publicly on occasion, and I do humbly know that others enjoy -- and perhaps even learn from -- reading my commentaries, so I don't feel like simply discontinuing my personal writing on the Web. On the other hand, I feel it's just becoming too much of a liability... careerwise and otherwise.

One simple idea I had was to simply remove all traces of my last name from my blog pages, so that at least when people typed my name in a search engine, my blog wouldn't be the first thing they see. But no dice. Too many people have linked to BLADAM as "[my full name]'s blog."

I could move past and future personal musings out of this blog and into either an anonymous blog, or at least one not linked to my full name. That way, I could still 'get credit' for my techie and marketing and other non-personal bloggings while not having any of my personal, vulnerable side attached to my name.

But beyond being an inconvenient and frustrating copout of sorts, I worry about the grander scheme of what such compartimentalization and capitulation means. It perpetuates the societal view or even insistence that those in positions of power aren't subject to the same doubts and worries and anger and uncertainty that the rest of us are. We end up prolonging, then, a nation or even world of bloggers who embody the worst combination of a macho gun-toting George Bush, an invincible Ahnold, and a neutered Bill Gates. It further accentuates our society's stupid belief that real men don't cry, that strength trumps consensus, and that sharing equals weakness.

Personal blogs written by Leaders threaten our comfortable, made-for-TV view of life as zero-sum, black and white, good and evil.

* * *

Alas, even after thinking out loud above, I'm no closer to coming up with a solution that fits my ethics and my realistic concerns about my future career and dating life.

What are your thoughts?

* * *

ADDED 2/12/05
Robert Scoble -- a popular and prolific blogger who isn't afraid to touch upon emotional personal issues AND controversial subjects dealing with his employer -- offers some worthwhile musings on the dangers of blogging. In particular, I like this:

Every blogger has a knob to turn when he/she writes. One direction is "more interesting" and the other direction is "safer." You gotta decide where to turn that knob.


Well said.
 

- Blathered by Adam on Saturday, January 29, 2005 at 15:51 [ Permalink | Trackback ]
- Filed under About my sitesGeekeryBloggingPersonal
- Commented on by 3 folks so far. Scroll down and see for yourself (and join in the conversation!)


For (honest) politicians, I think that blogs could be a good (but risky) PR move even in this superficial society based on image because politicians are often seen distant from the ‘real’ people, only caring about their corporate friends and other issues not related to the normal people. Their blog could give them a more personal side, where people could relate more easily. But this is assuming that people would be understanding instead of jumping on any flaw, inconsistency, etc. that they could find (like hungry journalists looking for the scoop), which I don’t know if this would be the case.

For the business world, I guess then that you are screwed because you don’t have the image that the human resource folks would look for: “it’s not professional to have all his personal musings on the web"…

If you are really worried about it, you could switch to the anonymous personal section option like you said. At an extreme level, you would also need to erase traces of your personal musings in the Wayback Machine and such…

Personally, I find that the more the info, the better. Humans are rich and complex. Just having the PR crap doesn’t interest me. Personal musings help to get a better sense of the real human being, and when you are used to more personal info disclosure, you learn to judge less quickly people as you discover the more profound richness of a person. But of course, you have to have a specific set of mind to appreciate this.

For a person applying for a high ranked leadership position, I would expect them to have a very mature outlook on life and to be able to deal with their personal problems in a very constructive way. There’s an aspect of self-confidence that I think is important to be a leader, and so in some sense they wouldn’t be ashamed of exposing themselves on the net. If I was to hire someone, I would be delighted to have more info about them using the net. It could help to have a better picture than the superfical image of a resume or quick interview (depending on how much depth the person is going into on the net). The problem is that you are competing with other people who are not disclosing the same amount of information (and projecting a pre-digested image made for what they are looking for). I’d like the most info, but hey, I am not in human resource!

Anyway, all the above is pretty idealistic. I think that more info disclosure could help to make a better world, where people would be more understanding (because not hiding everything in tabou and the such which is not favourable to a better understanding of the issues). This would be a more complex world, though. People couldn’t just jump on their first impressions.

But the bottom line is: if you don’t feel comfortable with all your personal musings, it appears to be a problem in your business relationships, and you don’t want to fight for your right to be human; well, then, yes, just switch to something anonymous.

And just one another thing to mention: past is past. People grow, learn and evolve (or the opposite, but you wish it was the former). Between a person who never really ponders about their life and seems to be less vulnerable by their behavior / writings / etc.; and a person who was more introspective, less confident at first, but who slowly grown wiser about life and got enough positive results to become more confident about their outlook, I’d gladly choose the second one for a position which requires dealing with people.  Introspection is a useful skill, and helps at the same time empathy. And growth is an essential term in this capitalistic world. So personal growth could even be marketable! ;o) Could we add it to our CV? “By careful personal psychological analysis shared with an online community, went from a socially ackward whiner to a self-confident leader who can foster goal achievements and problem solving in an empathic setting.” ;op That would be funny…

[Just to be clear (you never know with those blog entries), I’m not talking about you here. I’m not saying that you are a socially ackward whiner!]

- Posted on Saturday, January 29, 2005 at 19:36 [ Permalink to this comment ]

Simon said:
“Just having the PR crap doesn’t interest me.”

Actually, I wanted to mention that I am obviously not very knowledgeable of the purpose of PR (which is not necessarily to manipulate the masses like some conspiracy theorists could think… ;o).

I already learned a bit by reading the following entry in the CEO Blogger’s Club:
http://prplanet.typepad.com/ceobloggers/2004/09/what_it_takes_t.html

- Posted on Saturday, January 29, 2005 at 20:08 [ Permalink to this comment ]

Adam, I don’t have any easy answers for you, because I don’t even had them for myself.  I deleted my blog completely from the web, as you know. 

I can say one thing: for me, to maintain a blog talking about my thoughts and feelings was a mistake.  It’s not a mistake for all people, but it was a mistake for me. 

I am by nature a very open person, and I tried to carry that over to my blog, but I think it’s important to set some boundaries (what you will and won’t talk about) and STICK to them.  I didn’t.

- Posted on Sunday, January 30, 2005 at 13:30 [ Permalink to this comment ]

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